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Sunday, July 19, 2009

An important corporate contribution

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Coke Studio's collaborated and put together live recordings of modern and classical musicians from Pakistan and the result is incredible. The songs (audio and video files) are available for download (legal) and thus far three episodes have been aired / released. Two more to come soon.

As a token of my appreciation, I will be switching from Pepsi until it outdoes this coup by Coke.

Episode 1
Episode 2
Episode 3

What I like best is how the 'singing' ability of the new breed of modern singers has improved tremendously. Those who got away without considering the 'sur taal' in the past like Ali Azmat can no longer afford to be embarrassed by the young guns like Ali Noor/Hamza or Ali Zafar or even Atif who have strong command over musical notes.

That said, Javed Bashir, who sings with the Meekal Hasan Band, has incredible control. His rendition of NFK's 'Aj Latha Naeenyoan' was a masterpiece. And considering he does not come from the traditional gharanas like the brilliant Shafqat Amanat Ali or Sajjad Ali, Javad's talent and grasp is all the more startling. It leaves no excuse for anyone who sings, to forgo learning the way to sing properly.

Of course, I personally suck at singing.

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